Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.
– Nancy Duarte, President & CEO, Duarte Design
Your brand is your promise to your customers. It’s your reputation. It’s why your competitors fear you and your employees are proud to be a part of your team. We don’t care what anyone says: your brand can’t be created through marketing. It is the equity you build through consistency of services, products and ethos over time. What marketing can do is convey and leverage that equity, your relationship with your customers, and enable you to grow and improve. In business, it is not enough to do good work, you must communicate and represent that good work in all that you do.
A disciplined approach to key messaging may be the most neglected part of an organization’s marketing planning and can sabotage your efforts before they’ve even begun. What would you like to shout from the rooftops about your organization and your products and services? Think carefully, because you’ll actually be doing just that, whether it’s by way of your blog, social media, corporate communications or media relations!
Black Stag Group’s Branding & Key Messaging Workshop is collaborative by design and fun by nature. It results in an actionable brand brief that establishes consistency of key messaging and alignment of brand identity, core values and strategic goals across all inbound marketing campaigns, as well as corporate communications and public relations.