What are your strategic marketing objectives for the next 12 to 18 months? What is the golden thread that will tie all of your marketing efforts together? It’s all too easy to lose sight of the big picture, or to never have seen it at all, because formal planning with a view to comprehensive marketing integration was never worked through. Because markets change at the speed of technology, your marketing plan must be a living document; dynamic, evolving and ready.
Every project or campaign undertaken by Black Stag Group for a client impacts and is simultaneously impacted by every other project or campaign for that client. We don’t post to your blog and cross our fingers. We develop your strategy through research and data and confirm milestones with analytics. Before we strengthen your marketing footprint, we determine what platforms are most credible to your customers.
BSG helps you articulate your strategic objectives and time horizons, both short and long-term. We determine and implement the most impactful marketing mix, including traditional and emerging channels. We make best use of your resources to nurture discoverability and create brand awareness, to communicate with your stakeholders; to convert, convince, and close; and, ultimately, to make your customers promoters.