There is only one thing in the world worse than being talked about, and that is not being talked about.
– Oscar Wilde, The Portrait of Dorian Gray
Most people assume that public relations is for large corporations. But really, even a small business will benefit immensely from good public relations practices. As a business, think of your audience – that being your current clients, prospects, employees, the community within your industry, and even local media. These, and others, comprise your group of stakeholders. How are you engaging them? Do they know who you are and what you can do for them? Positive validation and credibility established by a third party carries a lot of weight and will lead to consumers communicating with you more often.
Today, traditional press releases are not enough to bring attention to your business. The use of social media channels to convey your messages – your story – is indispensable as a tool for stakeholder engagement and management. Social media, as a facet of public relations strategy, is changing your industry. Now, rather than sending a message to just your local audience, you can communicate with a global audience. By combining this powerful tool with traditional media channels and an effective corporate communications strategy, you can be certain that you’re in control of your story.
Public relations is about building a favorable perception of your organization and being in control of the dialogue taking place about it. The three facets of good public relations management are:
- Publicity and press agentry
- Relationship building
- Engagement
Ask any successful business owner and they’ll be sure to agree: a good reputation is your most important asset. Through publicity, relationship building, and meaningful engagement, BSG can help maintain and improve your reputation, make your best impression, and stay in control. Because, in the end, you’re only as good as your reputation.
BSG’s public relations services include:
- PR opportunity monitoring
- Press release drafting and distribution
- Creative campaign development and implementation
- Crisis management
- Event planning and management