Whether you’re promoting a new product or service, keeping up good investor relations, taking your organization public, or even privatizing your organization, there are few marketing devices as effective as a roadshow for connecting with decision makers and building your brand.
Roadshows are especially integral to certain components of the financial services industry, such as:
- Investment banking
- Private equity and venture capital funds
- Hedge funds
- Mutual funds
Organizations undertaking promotional, direct-sales-related, or maintenance investor relations activities often spend weeks on the road passing through multiple and, oftentimes, dramatically disparate jurisdictions. Collateral must be created, translated into the relevant languages and localized for sensitivities, and complied to meet local regulations. Making mistakes while planning or executing a roadshow can cost money, clients, potential investors, reputation or, in the worst case, sanction from a regulatory authority.
While your roadshow may have gone off without a hitch in the past, were your time, money, effort were deployed in the most effective way possible, yielding you the best results possible? There are a variety of activities which can and should be undertaken while on the road besides simply meeting with current and potential investors.
That experience and expertise matter here cannot be overstated.
BSG manages large-scale, functional, multipurpose campaigns that connect you immediately with your target audience. Our roadshow management services include:
- Local marketing and advertising management
- Local public relations management
- Local press and publicity agentry
- Material copywriting and creation
- Translation and localization
- Client events planning and management
- Speaking engagements
- Roundtable events
- Television and radio interviews
- Legal and compliance process management
BSG has experience in managing cross-jurisdictional exhibitions dealing with multiple sovereign and subnational entities. We understand the difficulties and typical pitfalls organizations experience when attempting to work with bureaucratic institutions and individual stakeholders across linguistic, legal, and cultural barriers. Our experts can handle the entire process for you from end-to-end, whether simply working alongside your CFO or CIO, or managing your in-house team. And all of our packages are budget-scalable, so you can think big without worrying about emptying the treasury.
If you’ve never been on the road before but think you’d like to explore the opportunity, or if you’re an old hand at the dog and pony show, give us a call to find out how we can add value.