Who We Are

Our story began like this…

Two ambitious young women met while attending college amid the creative and commercial vibrancy surging through late 90’s New York. BSG’s founders, Danya Hejazeh and Liza Rodriguez, shared passions for media and communications and became fast friends.

Upon graduation, Danya cut her marketing teeth on Wall Street. Her success sparked an eight-year adventure through the Middle East, where she managed the marketing and branding of investment funds. Following graduate studies at the Columbia School of Journalism, Liza worked for leading news organizations in New York, Miami and London.

On an autumn afternoon years later, old friends found each other on a bustling Manhattan street. Not an uncommon occurrence, but in this instance, kismet. Professionally, Danya and Liza had each come to a crossroads. After years of working for distinguished financial firms and major networks, our heroines were restless and ready to strike out on their own. Back in New York, at the intersection of preparation and destiny, Black Stag Group was born.

Let us help you tell your story.

Group Leadership

Danya Hejazeh

Danya Hejazeh

Co-Founder & Managing Director, Branding and Marketing

Danya rocked Dubai’s marketing & PR scene with a rare and powerful combination: brilliant ideas and meticulous execution. A few people have one of these talents, most have neither, but Danya has both. All wrapped up in an infectious, energetic personality. We miss her. Please send her back. If not, hire her for your most important project – you can’t afford not to.
– Richard Dean, Public Speaker, Communications Coach, and Presenter of The Business Breakfast, an award-winning business radio show on Dubai Eye 103.8

Danya is a vibrant and creative marketing professional with exacting professional standards and a strong eye for detail. With boundless energy and enthusiasm brought to each engagement she is working on, Danya is a pleasure to work with.
– Edward Allely, former Chief Executive Officer, Gulf Finance

Before launching Black Stag Group in 2013, Danya Hejazeh had more than 13 years of experience working for a range of public and private clients across the globe. She has overseen the branding, rebranding and launching of dozens of companies, initiatives and products throughout North America, the Middle East and North Africa, at institutions such as Gulf Finance and Natixis Global Asset Management.

Among Danya’s marketing successes was the launch of IDFC, Natixis’s first Indian Equities Fund. As a result of targeted launch events, media commentary and PR opportunities, the fund was able to generate inflows far exceeding the organization’s most optimistic projections. The sought after marketing strategist has planned and executed numerous marketing programs and events ranging from SME social media strategies to launch parties with 700+ person guest lists.

Prior to her focus on branding, marketing and PR, Danya worked as a television journalist and commentator. While based in Dubai, she co-hosted and produced City Women, a daytime talk show, on City 7 Television. The highly rated program focused on women’s issues and global current events.

Danya studied Marketing Strategies and Public Relations at the Zicklin School of Business, Baruch College. She holds BA’s in Literature, Political Science and Media & Communications from Hunter College. Danya is fluent in English and Arabic.

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Frank Roldan

Frank Roldan

Director, Creative

Born in Colombia and raised in New York City, Frank has pursued the arts since his early youth. Originally captivated by fine arts, particularly drawing and oil painting, he spent his early career working in illustration and animation before finding his calling in graphic design. Having spent a decade behind the scenes in the television, music, and fashion industries, Frank’s professional skills extend well beyond visual arts. He has worked for such notable clients as MTV Networks, and celebrity photographers Mario Testino and George Holtz. Frank’s international clients include Olympus Digital, Spectrum Brands, and McCann Worldgroup.

Having an insatiable curiosity about the world, Frank has always been an explorer of sorts. This fondness has led him to live in such diverse locales as Miami (USA), Kyoto (Japan) and Guangzhou (China), where he spent five years. Well-rounded, socially conscious, and inspired by the ordinary, Frank finds beauty in the typical and sees beyond the apparent.

Now back home in Brooklyn, Frank continues work in graphic design. He’s passionate about continuing to refine his creative process, and remains ever-curious about the world around him. When not busy in the office or studio, Frank enjoys traveling, reading and learning new skills.

Frank is fluent is English, Spanish, and Cantonese Chinese.

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Andrew Hadro

Andrew Hadro

Senior Manager, Website Design

Born in Mexico City, raised near Chicago, and now residing in New York City, Andrew has 10 years of experience in website design and development. After receiving a BFA from the New School University he worked as a freelance web designer and consultant for a wide range of industries and clients throughout the United States.

Andrew is also active as a musician throughout New York City and as a consultant for musicians, record labels, authors, and photographers.

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Leslie Ugarte

Leslie Ugarte

Senior Manager, Graphic Design

Leslie has more than seven years of experience in design, advertising, marketing, and event management. Prior to joining BSG, she worked as a marketer at Leonisa’s Peruvian headquarters in Lima, where she was born and raised. While at Leonisa, Leslie had her hand in all things design-related, including retail strategies, in-store merchandising display design, fashion show design planning, and magazine, TV, and radio advertising.

As a designer, Leslie has led teams in a variety of diverse industries, including private security services, dental practice, food and beverage, prêt-à-porter fashion, and tourism. Her designs have reached audiences across North America, South America, and Europe, demonstrating her ability to study and adapt her work for disparate local aesthetics. In 2008, textile prints and garments designed by Leslie were produced and worn on the runway of the Hawaiian Tropic Fashion Show. The following year, she led the team that organized the largest fashion show in Peru at the time, ColombiaModa – Peru 2009. Leslie has earned a reputation for her creativity, eagerness to take on new challenges, and her exceptional organizational skills.

Leslie studied advertising and design at the prestigious Instituto Toulouse Lautrec in Lima, Peru.

Leslie is fluent is English and Spanish.

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Deanna Zanetti

Deanna Zanetti

General Counsel

An attorney who has been admitted to practice in New York and New Jersey, Deanna serves as general counsel to Black Stag Group. Deanna is also critical in the planning and execution of cross-border roadshows, acting as a single point of contact for all legal and compliance-related matters including document and collateral review.

In addition to her private practice, Deanna has also worked as an advocate for Planned Parenthood and has been heavily involved in various women’s rights campaigns. Deanna lives in Manhattan. In her free time, she loves to travel, practice and teach yoga, and spend time with friends and family.

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